There are more than 2 billion unique users visiting YouTube each month and half of YouTube views are on mobile devices. Today’s homebuyers are an empowered consumer generation that does their homework ahead of time. They search, research, watch, visit, try, purchase and review.
With over 9/10 homebuyers beginning their search online and 403% more inquiries for listings with video than without, video marketing is key to reaching the largest audience. Showcasing a home through video marketing gives homebuyers a sense of the features and lifestyle that cannot be conveyed through description or even photos. 90% of consumers find video helpful in their decision process and an estimated 80% of all internet traffic in 2019 will be video. Video has become key in the home buying process when considering a home and sharing it with their advice network. Video is also one of the most effective and viral marketing options to reach out of area homebuyers looking to purchase a home. Our Video Marketing utilizes a professional team of videographers, editors and creative designers to create a true video of your home. We will develop, script, oversee and facilitate the production of a listing video that gives home buyers the best picture of the property, illustrates the special features buyers are looking for and entices them to come by for a visit. Sources: YouTube, NAR, Digital Sherpa, Brandshark, Cisco.
Page one search results on Google increase 53 times with video (Forrester Research)
YouTube reaches more adults aged 18-34 than any TV Network and is now 28% of all Google searches. (Nielsen & Google)
48% of the top 50 most-shared pieces of content on social media were video (Moz)
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Example of our Cinematic Property Movie Trailer: